Georgia Prosthodontics
From dental office to Implant & Reconstructive Center
Complete redesign and migration of a top-tier Atlanta prosthodontics practice — from the legacy Implant Option brand to georgiaprosthodontics.com. A proprietary design system, dozens of new clinical pages, end-to-end SEO and AI Searchability, GoHighLevel automations and the web infrastructure for a 90-day authority campaign around Dr. Carlos A. Castro (Modern Luxury cover · Castle Connolly Top Dentist · GDA Action · ACP Georgia).
Duration
Ongoing · redesign shipping since June 2025
Started
June 1, 2025
Web support predating the redesign; migration shipping since June 2025
35 live + 14 in development · the project keeps growing
Per-location pages with full MedicalClinic + LocalBusiness markup
ChatGPT · Perplexity · Gemini · Google SGE — AEO work almost no one else is doing
For more than four years we have been the web partner for Georgia Prosthodontics — an Atlanta prosthodontics practice specialized in implants, full-mouth reconstruction and esthetics, led by Dr.
Carlos A. Castro (Diplomate ABP, Fellow ACP, President of the ACP Georgia section). Then in 2025 the practice set a bigger goal: retire the legacy Implant Option brand, build a true specialist platform, and turn an unprecedented cluster of recognitions — Modern Luxury cover, Castle Connolly Top Dentist, GDA Action, ACP Georgia — into measurable patient flow, print included.
- — Digital presence still ran on a legacy brand that did not match the specialty level
- — The site had to grow from a handful of pages to a full clinical architecture — conditions, treatments, locations, team, technology, lab, patients, referring doctors
- — Clinical content must be approved by Dr. Castro before publishing — on a live production site that cannot break mid-redesign
- — The October 2026 recognition stack had to be converted into trust and measurable patients, print campaigns included
Figma design system, full migration from implantoption.
com to georgiaprosthodontics.com on WordPress + Elementor Pro, end-to-end SEO and AI Searchability (AEO), clinical content governance, GoHighLevel implementation, and the web infrastructure around the authority campaign — print measurement included.
- + Figma design system · proprietary palette (primary + secondary blues, grays, beige), color + mono logo, component library (buttons, slider controls), desktop + mobile templates for every page type
- + Full redesign and migration · global header/footer, per-location pages, team profiles, service pages, clinical conditions, content for referring doctors — legacy site archived at a subdomain
- + Clinical content governance · a master sitemap sheet tracks every page through development → review → doctor approval → publishing. Only approved pages link; drafts stay visible but out of Google
- + End-to-end SEO · technical foundation (sitemap, canonicals, redirects, Core Web Vitals via FlyingPress), on-page SEO per page (title + meta + h-hierarchy + internal links), unique copy for every clinical condition, treatment and location — nothing boilerplate
- + Rich structured data · MedicalBusiness + MedicalClinic + Dentist entities for both locations, Person entity for Dr. Castro with credentials, FAQPage markup across clinical pages, Service markup per treatment — all validated
- + AI Searchability (AEO) · entity relationships modeled so LLM search engines (ChatGPT, Perplexity, Gemini, Google SGE) can parse "who / where / what / credentials" cleanly; robots.txt tuned for AI crawlers; FAQ and knowledge markup designed to be the quoted answer
- + Local SEO · per-location LocalBusiness markup, NAP consistency across the site, Google Business Profile integration, and location-specific landing pages for Buckhead and Duluth
- + GoHighLevel · the CRM + patient-tracking backbone the marketing team runs today — web form capture, UTM + QR attribution, call tracking
- + Authority campaign central page · "Atlanta Implant & Reconstructive Center" with three design previews (hidden from Google), integrating the Modern Luxury cover, credentials, in-house lab, both locations, FAQ, and two conversion routes (patients and referring doctors)
- + Print measurement · 11 dynamic QR codes verified one-by-one (decoded and followed to destination with the correct UTM), and a UTM convention for 100+ campaign links
- + Branded Link Hub · replacing Linktree in the social bios — on-brand, measurable, out of Google
- + Continuous webmaster · backup-before-edit discipline, desktop + mobile verification, Playwright for visual regression
Inside the build.
Brand, interface and system — shown as they shipped.
Technologies & Tools
The tech stack powering this solution
Beyond the numbers, we delivered a system that transformed how this client operates.
A specialist brand, not a dental office
The site now presents an implant and reconstructive center led by a specialist recognized by his peers — not another general dentistry page.
Visible to Google. Quoted by AI.
Rich schema and AEO work make the site both the top classic-search result and the quoted answer inside ChatGPT, Perplexity, Gemini and Google SGE — a category almost no one else is measuring yet.
A platform that grows without breaking
Every new page passes through design, clinical approval and verification before publishing or indexing. Growth without regressions.
Print now gets measured
Every magazine issue, lobby piece and rep material arrives with its own attribution path straight into the CRM.
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