Karen Lickay Realty Group
Seven years behind a Metro Atlanta real estate brand
A web partnership of more than seven years with Karen Lickay Realty Group, a real estate agency serving Metro Atlanta since 2003. A complete website redesign, MLS (FMLS) property search integrated through Virtual Properties, lead handling automated with FluentCRM, and ongoing website maintenance.
Duration
Ongoing · 7+ years
Redesign, integrations and website maintenance, with the same team
Integrated through Virtual Properties, with map search and filters
English and Spanish versions of the site
Karen Lickay Realty Group has served buyers and sellers across Metro Atlanta since 2003.
For a real estate agency, the website has to do more than look good: it has to put current listings in front of buyers, give sellers a reason to get in touch, and make sure every inquiry reaches a follow-up. We have been Karen’s web partner for more than seven years.
- — Buyers expect to search current listings on the agent’s own website
- — Buyers and sellers need different paths: home search on one side, home valuation and guidance on the other
- — Every inquiry from the site is a potential client and needs a defined follow-up process
- — A live business website needs someone keeping it updated and working, year after year
A complete redesign of karenatlantahomes.
com, MLS (FMLS) property search integrated through Virtual Properties, lead handling automated with FluentCRM, and ongoing website maintenance.
- + Complete redesign · a new website on WordPress and Divi, with dedicated sections for buyers and sellers
- + MLS (FMLS) property search integrated through Virtual Properties · property search with a map view and filters by property type, price, beds, baths, location and MLS number
- + Seller tools · a “What’s my home worth?” request form for a free home evaluation, plus a Seller’s Guide
- + Buyer resources · a Buyers Guide and a Financing Guide
- + Lead automation · lead handling automated with FluentCRM
- + Bilingual website · English and Spanish versions of the pages
- + Trust content · a testimonials page and a photo gallery of closings, events, the office and radio and TV appearances
- + Ongoing maintenance · updates, fixes and content changes on the live website
Inside the build.
Brand, interface and system — shown as they shipped.
Technologies & Tools
The tech stack powering this solution
Beyond the numbers, we delivered a system that transformed how this client operates.
One partner, seven years
The team that redesigned the website is the team that keeps it running. No handoffs and no starting over every time something needs to change.
Listings on Karen’s own site
Buyers search MLS listings without leaving karenatlantahomes.com, so the search happens under her brand.
Leads with a process behind them
Lead handling runs through FluentCRM automations, so inquiries from the website follow a defined process.
Ready to achieve similar results?
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