Open Influence
The invisible infrastructure
Eighteen-month engineering partnership behind one of the leading global creator-marketing agencies. Six systems in production — bilingual AI Concierge, Trend Reports engine, Gravity Forms → Make → Salesforce pipeline, custom CSS audit toolchain, Remotion animation and ongoing webmaster — delivered as one coordinated platform.
Duration
Ongoing · since April 2025
Started
April 1, 2025
Since April 2025 — webmaster, platform engineering, AI product work
AI Concierge · Trend Reports · lead pipeline · CSS audit · Remotion · webmaster
Button-driven conversational navigation with Visual Flow Builder
Gravity Forms → Make scenarios → Salesforce — fully automated
Open Influence runs enterprise-scale creator campaigns for Fortune 500 brands including Uber, Amazon, Google, Mercedes-Benz and Chase.
Behind the public brand sits a WordPress platform, a pipeline of forms, a Salesforce workflow and a growing library of custom tooling — everything that keeps a global agency functional. Growing those systems safely, without breaking what already runs, is where most engineering partnerships collapse.
- — Enterprise platform serving a Fortune-500 client roster across 70+ countries
- — Years of theme + plugin debt accumulated on a monolithic WordPress install
- — Trend reports, lead qualification and content tooling demanded faster than any single team could ship
- — Every edit had to be reversible, auditable and tested — zero room for brand regressions
Since April 2025 we operate as the engineering partner behind openinfluence.
com. Six production systems delivered as one coordinated stack: a bilingual AI Concierge for lead qualification (now public on the site), a Make-powered Trend Reports engine with an indexable paywall, a Gravity Forms → Make → Salesforce lead pipeline, a custom CSS audit toolchain, programmatic animation production in Remotion, and ongoing webmaster services with a release discipline.
- + AI Concierge · bilingual (EN + IT) WordPress plugin with Visual Flow Builder and Gravity Forms handoff
- + Trend Reports engine · Make scenarios + indexable paywall + report generation at scale
- + Lead pipeline · Gravity Forms → Make → Salesforce, with routing, enrichment and auditability
- + CSS audit toolchain · a bespoke TypeScript monorepo (engine · CLI · dashboard) to track theme and Elementor conflicts over time
- + Four custom WordPress plugins and a Remotion video pipeline for programmatic creative output
Inside the build.
Brand, interface and system — shown as they shipped.
Technologies & Tools
The tech stack powering this solution
Beyond the numbers, we delivered a system that transformed how this client operates.
A platform you can grow on
Each new system plugs into the existing stack through the same pipeline. Adding capability no longer means re-architecting the base — it means shipping the next feature.
Enterprise-grade confidence
Fortune-500 work demands reversible edits, documented changes and tested integrations. We ship like the Open Influence sales floor depends on it — because it does.
AI inside the sales workflow
The Concierge does not replace the sales team — it runs the first-mile triage so humans spend their time on the conversations that convert.
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